A fundraiser initiated on TikTok to repatriate the remains of late businesswoman Blessing Orji, popularly known as Bebe Jewelry, has ignited a wave of skepticism among Nigerians. Orji reportedly passed away in China after collapsing while shopping, with a video of the incident circulating widely on social media.

The TikTok user, Amilord Fashion World, launched the appeal on August 20, 2026, seeking financial contributions to cover the costs associated with bringing Orji's body back to Nigeria. The post included a business account number and a contact number for potential donors, expressing gratitude for any assistance provided.

Despite some expressions of sympathy, many social media users have raised concerns regarding the legitimacy of the fundraiser. Critics argue that such an appeal should ideally be organized by Orji's family or a recognized traders' association rather than a third-party user soliciting funds online. This sentiment was echoed by several commenters who questioned whether the family was aware of the initiative.

One user, identified as @Amy Love, commented, "allow the family do this officially Una too do," emphasizing the need for an official approach. Another user, @Officialvee_5, expressed doubts about the family's involvement, asking why a personal phone number was included in the fundraiser's details.

Concerns about multiple fundraising efforts also surfaced, with user Lilian Lewy noting, "How many platforms are doing this contribution? It is best this is done properly by the family or the traders' associations."

Conversely, not all reactions were negative. Supporters of the fundraiser defended the initiative, with one user, SLAY WITH IZZY GRACE, urging others to support without questioning the motives behind the appeal. Additionally, a commenter claiming to be a family member, @Wendy's Bakerite, expressed grief, stating, "Rest on Aunty, we the Orjis family are really in deep pain."

The incident has highlighted the complexities surrounding online fundraising in Nigeria, particularly in sensitive situations like the repatriation of remains. As the debate continues, many are left wondering about the appropriate channels for such appeals and the role of social media in facilitating them.

The passing of Blessing Orji has not only affected her family and friends but has also sparked a broader conversation about community support and the ethics of fundraising in times of tragedy.