Dr. Sola Akinsiku, the President of the Out-of-Home Advertising Association of Nigeria (OAAN), has urged stakeholders in the advertising industry to place greater emphasis on Out-of-Home (OoH) advertising practices. His call came during discussions surrounding the upcoming National Advertising Conference (NAC) 2026.

Akinsiku's remarks highlight the growing significance of OoH advertising in Nigeria's vibrant advertising landscape. He believes that as the industry evolves, it is crucial for organizers of the NAC and other relevant parties to recognize and support the unique challenges and opportunities presented by this advertising medium.

The OAAN has been at the forefront of advocating for the interests of OoH practitioners, emphasizing the need for regulatory frameworks that can enhance the effectiveness of advertising in public spaces. Akinsiku’s appeal for more attention to OoH practices underscores the association's commitment to fostering a more robust advertising environment that benefits both advertisers and consumers alike.

As the NAC approaches, stakeholders are expected to engage in meaningful discussions that could shape the future of advertising in Nigeria, particularly in the realm of Out-of-Home advertising. Akinsiku's leadership within OAAN positions him as a key figure in these conversations, advocating for innovation and best practices that align with global standards.

The OAAN continues to push for initiatives that not only promote OoH advertising but also educate the public on its impact and effectiveness. With the increasing competition in the advertising sector, the association's efforts aim to ensure that Out-of-Home advertising remains a vital component of Nigeria's advertising strategy.