…unresolved complaint or prolonged service disruption can quickly damage years of brand building. “Trust is really tested during difficult moments,” Obike said. “It is easy to say you are reliable when everything is working perfectly. The real question is how the company responds when there is an issue.” For Ehanmo, the…

…Today, the conversations feel broader and, in many cases, more commercially urgent. Brand building remains central, but the surrounding questions have changed. How do you earn trust in an AI-driven world? Where does personalisation become intrusive? How do brands remain culturally relevant when consumer attention is so…