…- the World Cup brand battleImage source, Reuters and Getty ImagesImage caption, Kylian Mbappe and Lionel Messi are key parts of the World Cup advertising campaigns for Nike and Adidas respectivelyBySimon CassonBBC Sport senior journalistPublished19 June 2026The World Cup is all about numbers. Which team has scored the…

…June 2026Olivier Giroud knows a prodigious talent when he sees one."I played with Kylian Mbappe when he was 18," the BBC Sport pundit said. "He was so mature for his age and I have the same feeling with Ayyoub."It is a bold statement.However, Giroud is not merely jumping on the bandwagon following Ayyoub Bouaddi's impr…

Here are the highest goalscorers at the 2026 World Cup tournament, with just one game played so far by some of the countries in the tournament. The opening round of the 2026 FIFA World Cup has immediately delivered on its promise of high-stakes drama, but it is a familiar face who commands the global headlines. Argenti…