…experiences. Outside the performances, another layer of the movement unfolded. Creators, influencers, and everyday attendees turned moments into content – capturing culture as it happened and pushing it far beyond Ijebu-Ode. What was once local became global. What was once observed became shared, and in real time, Ojud…

…proof point so far is on the menu at Erewhon, the Los Angeles grocery chain beloved by influencers. Erewhon sells Shinkei's fish as Seremoni Grade Miso Black Cod, hot off the prepared-foods bar, and the marketing around it leans hard on the "sustainably caught, humanely harvested" framing. The arrangement launched as a…