MTN Nigeria has officially launched the Zigi Rewards program, aimed at enhancing customer engagement through its AI-powered chatbot, Zigi. This innovative campaign, developed in collaboration with CashToken Rewards Africa, offers customers the chance to win cash prizes ranging from ₦5,000 to ₦100 million by simply interacting with Zigi for various services.

The Zigi Rewards initiative is designed to encourage customers to engage more frequently with the chatbot for activities such as purchasing airtime, buying data, checking balances, and resolving network issues. Each qualifying interaction not only provides essential support but also opens up opportunities for customers to earn rewards.

Stella Oshorinde, Chief Growth Officer at CashToken Rewards Africa, emphasized the importance of this initiative, stating, "MTN customers engage with Zigi every day because it makes accessing MTN services easier and more convenient. With MTN Zigi Rewards, we’re adding another reason to keep those conversations going. Beyond getting the help they need, customers now have exciting opportunities to be rewarded for using one of MTN’s most accessible digital service channels."

The campaign features three primary ways for customers to win:

• CashToken Rewards: Customers who complete qualifying activities through Zigi will receive a CashToken Reward, which enters them into a weekly draw for cash prizes without requiring any purchase for their first reward.
• Daily Reward Opportunity: Each day, the first 1,000 customers who engage in qualifying activities will receive a CashToken Reward.
• Weekly Streak & Draw: Customers who engage with Zigi for at least seven days in a week will qualify for the Weekly Streak & Draw, where selected participants can win a ₦10,000 voucher. However, qualifying does not guarantee a voucher for every participant.

This campaign is part of MTN's broader strategy to invest in digital innovation and encourage the use of self-service channels among its customers. Chinaenyenwa Nwokedi, Chief Marketing Officer at CashToken Rewards Africa, noted that the collaboration highlights the potential of technology to enhance customer experiences. "Customers increasingly expect digital experiences to be seamless and rewarding. Through our partnership with MTN, we’re helping create a campaign where everyday interactions don’t just solve problems, they also unlock genuine opportunities to be rewarded," she stated.

As more Nigerians turn to digital self-service options for their everyday needs, the MTN Zigi Rewards program reinforces the significance of conversational AI beyond mere support. By merging quick assistance with valuable reward opportunities, MTN is providing customers with a fresh and engaging way to connect with its brand. Interested customers can start participating by chatting with Zigi on WhatsApp at 09033000001 and completing the qualifying activities.